The Social Age is a time of constant change, and to remain fit, we need to adapt. Not just once: constantly. A constant pattern of adaptation. When we build things, write things, create things, there’s a natural tendency to be invested in them, to want to preserve their integrity. When our goal is to complete something, once it’s done, we feel complete. Yet true agility would challenge that.
Iteration is a process of constant revision: a restless curiosity to change by increment. Even when that change challenges our sense of completion. Our sense that the job is done. If we become invested in the status quo, we architect our own lethargy. Only be investing in the pattern of adaptation can we truly be agile.