Category Archives: Narrative

Controlling the Narrative

Posted on April 11, 2022 by julianstodd

As a reminder, the blog is, for me, a primary ‘sense making’ space, and first space of reflection: what that means in practice is that it’s a space of uncertainty and the development of new ideas and the vocabulary that … Continue reading →

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Fracturing the Narrative

Posted on November 21, 2019 by julianstodd

I’m not totally happy with this piece yet: it’s a bit clumsy, but sharing it as part of #WorkingOutLoud. It concerns a view of change that is centred not on a focus on future state, but on fracturing an existing … Continue reading →

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The 3 Levels of Narrative: Personal Narrative

Posted on November 19, 2015 by julianstodd

When looking at how we can use stories in Organisations, we can consider three separate levels of narrative: in this article, i’m going to expand on the model i introduced the other day, which introduced those layers. The first level … Continue reading →

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The 3 Levels of Narrative

Posted on November 17, 2015 by julianstodd

Across the writing on the Social Age, i talk about levels of narrative: personal, co-created and organisational, so i felt it was about time to capture and define them properly. The ways we use stories are many and varied, but … Continue reading →

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What’s in a name?

Posted on September 7, 2015 by julianstodd

It used to a simple thing, to answer the question ‘what do you do‘, but today, as the realities of the Social Age bite, it becomes ever harder, ever more subjective. Are you defined by the job you earn the … Continue reading →

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Belief: how do we choose what’s true?

Posted on October 28, 2014 by julianstodd

The gap between what we believe to be true and what’s really true can be significant: i’m not talking about religion, but rather in the stories we understand about organisations. The space they create around themselves for communities to form … Continue reading →

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Narrative and storytelling in Social Leadership

Posted on July 28, 2014 by julianstodd

It’s because stories sit at the heart of how we communicate that i’ve included ‘Narrative‘ as the first dimension of Social Leadership. When we share stories, we contextualise information, relating it to that which we already know. Stories draw on … Continue reading →

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Rewriting the code: time for reflection

Posted on July 10, 2014 by julianstodd

It’s been a busy week: new ideas, new people, new places. Today, back at home again, it’s a bit of a blur. I need time to reflect: to work out how to contextualise this new information with what i already … Continue reading →

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Unearthing Organisational Stories: finding the narrative

Posted on June 12, 2014 by julianstodd

“It’s a little wordy, is that normal in your field?” was Heidi’s response to my first draft. Her tact doing little to numb the honesty. In some areas, volume is good: boxes or chocolate and length of holidays being two … Continue reading →

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Stories and Sea Shanties

Posted on May 28, 2014 by julianstodd

There’s no denying that we all look a little bit younger in this photo: only five years ago, but so much changes (and i don’t just mean the receding hairlines and expanding waists). Rich, Cath and I still go kayaking … Continue reading →

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