The NET model for Social Leadership

I’m drawing together my ideas around Social Leadership to create a series of models and expand it into a book. Today i’m presenting a first draft of the top level model (i expect this to be the first iteration of many…). The NET model explores three dimensions for Social Leadership. This model looks across the skills and behaviours i’ve already introduced and groups them into three dimensions that we need to master: Narrative, Engagement and Technology.

The NET model explores three dimensions of Social Leadership

Each dimension has three core skills: for example, within ‘Narrative‘ we explore ‘curation‘ skills (knowledge management and sense making), ‘storytelling‘ (communication skills and storytelling culture) and ‘sharing‘ (adding value and building reputation).

In ‘Engagement‘ we break into the importance of building ‘community‘, ‘reputation‘ (exploring how we use a magnetic model to build it and how it subverts hierarchy in the Social Age) and ‘authority‘ (how it impacts on communication and how it’s fluid in communities).

For ‘Technology‘ we explore ‘collaboration‘, looking at social technology and understanding the dynamics of how we co-create meaning, we look at the notion of ‘social capital‘ and how leaders need to help build and share it, and we explore ‘co-creation‘ through facilitating technologies (how we create meaning together and the role of this in asynchronous environments).

The NET model of Social Leadership explores three dimensions

To master a social model of Leadership, a model suitable for the Social Age, we need first to understand the context, the evolving nature of work and the roles of community, then we need to master specific technical and social skills to be successful. The book will cover both these elements, exploring the realities of work and life in the Social Age and a practical model of developing leaders.

Over the next week or so i’ll expand on each of these areas.