Social Leadership is an approach to leadership that recognises and reflects the realities of the Social Age. It’s based on reputation, forged in communities and fuelled by generosity, sharing, humility and collaboration.
Social Leadership is contextual and of it’s time: our time. The walls that surrounded us have become permeable: our communities span the globe and stay with us throughout our careers. The skills to survive and thrive in the Social Age have evolved, covering Narrative, Engagement and Technology, and will continue to evolve as the ecosystem and driving forces change. Social Leaders are agile and can keep up: they surf the waves of change and relish the fact that change is the new constant.
I see Social Leadership (and it’s associated elements around co-created change and community management) as forming pillars of my professional practice for years to come. We live and work in the Social Age, where only organisations and individuals who are agile will survive and thrive, and where we can’t leave anyone behind.