Hierarchical models of authority are crumbling in the face of the changes bought about by the Social Age of learning and working. As the Social Contract between organisation and employee is fractured and reformed (ideally into a more socially responsible and responsive model), our individual reputation within the overall job market and our own learning communities becomes ever more important. In the NET Model of Social Leadership, reputation forms the foundation of your authority as a leader, but leadership itself is more contextual, so it’s relevant for everyone.
In the Social Age, we create meaning within and alongside our communities: our reputation is based on our stance, what we say and do, how we share and how we support others. It’s built over time and through consistency in action.
Reputation is built through humility and sharing as much as through broadcast and planning, but we can influence it and should certainly be aware of it. We don’t all have to aim for the same place, but we should at least be self aware of where we are aiming and the implications of this.