Culture, Motorbikes and Agility: Fit for the Social Age

Culture CafeI like Nathan: he’s making his own path. A motorbike custom body shop and artisan cafe. A workshop combined with a social space. Sandwiches and carburettors. He’s got vision and the energy to realise it: create the space, challenge assumptions, build reputation and the rest will follow. Career? It’s what he makes himself. It’s the way of the Social Age: question everything, remain agile.

We needed somewhere to rehearse today for a conference, so headed out to Culture to borrow a space in the cafe: co-working (or loitering as it used to be known).

Culture Cafe 2I love working in different spaces, sharing the energy, feeling inspired, sharing ideas. I asked Nathan has challenged the norms in his market: he’s still on an industrial estate, but instead of steel roller shutters and plastic chairs, it’s espresso and old bus seats, T shirts and cold root beers. He operates full CAD software in his design, interacting directly with machine specialists elsewhere for production. Online, networked, new. The workshop is more like a studio than a garage.

It’s easy to see one man working alone in a small space and dismiss it as a hobby, but there’s so much we can learn: challenge assumptions, focus on the culture, build magnetism and reputation. These are lessons that many global businesses could learn. Question everything and remain agile.

About julianstodd

Author and Founder of Sea Salt Learning. My work explores the Social Age. I’ve written ten books, and over 2,000 articles, and still learning...
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10 Responses to Culture, Motorbikes and Agility: Fit for the Social Age

  1. Mossy says:

    I’ve visited Culture on several occasions over the past few months and have been really impressed with Nathan and what he’s doing. He’s a great guy, with an obvious passion for his business, his art and his customers. It’s good to see someone making their way like this.

  2. Jackie says:

    whenever I visit there is always a good vibe..great place to meet for bikes and chat…and Nathan is a knowledgeable guy!

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