Tag Archives: Supercool

Choose your words carefully: semantic stretch and why not to be super cool

Big data is the big thing: finding meaning in the chaos, teasing out the truth, so i was particularly interested in a project that discussed an analysis of how our use of certain words has evolved over time and how … Continue reading

Posted in Advertising, Change, Clarity, Communication, Conversation, Effectiveness, Everyday Reality, Grammar, Language, Meaning, Research, Semantics, Writing | Tagged , , , | 1 Comment