Tag Archives: Phatic

Hasn’t the weather been lovely? The concepts of ‘phatic’ and ‘ideational’ communication and why not everything has to be informative when we write learning materials.

There are two elements to a typical conversation, which are described as ‘phatic’ and ‘ideational’. Put simply, ideational conversation is informative, whilst phatic conversation serves a social function. When you meet up with someone for the first time and mention … Continue reading

Posted in Communication, Ideational, Learning, Phatic, Writing | Tagged , , , , | 7 Comments