Tag Archives: Moon

Confusion, Cascades and Combinant Effects

Posted on April 6, 2022 by julianstodd

Whilst attributed to Gene Kranz, Mission Controller for Apollo, the quote ‘Failure is not an option’ was actually penned by the screenwriters of the 1995 Apollo 13 film. Kranz just liked it so much that he claimed it back for … Continue reading →

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Blast Off: ‘To the Moon and Back’ – Launching Today

Posted on December 13, 2019 by julianstodd

My new book is published today: ‘To the Moon and Back: Leadership Reflections from Apollo’ takes us on a journey through eight stories about the Apollo programme. It explores how we set foot on the moon, then gave it all … Continue reading →

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Countdown to Apollo

Posted on November 26, 2019 by julianstodd

The Apollo book will launch this Thursday at an event in London, then through Amazon around the world: i’m very excited, because setting a book free marks a chapter point, closing off one voyage, and creating the space for the … Continue reading →

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Centrefold

Posted on October 29, 2019 by julianstodd

Reviewing the final proofs for the Apollo book, i realised that i wanted to add in a double page spread, to break up two chapters. This image is of the flag being raised on the moon: a rather last minute … Continue reading →

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Blast Off

Posted on October 17, 2019 by julianstodd

I’ve just hit ‘send’ on the final manuscript for my next book: the final title is “To the Moon and Back: Leadership Reflections from Apollo”, and it forms the next in my series of Social Age Guidebooks. This final illustration … Continue reading →

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Illustrating Apollo #3

Posted on August 1, 2019 by julianstodd

This rather strange looking machine is the Lunar Landing Research Vehicle: it was used by the Apollo Crews to practice final approach to the moon. It had a set of jets that were permanently lit, which supported 80% of it’s … Continue reading →

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Leadership Reflections from Apollo at 50: Failure, Complexity, and Control

Posted on July 24, 2019 by julianstodd

This post is #WorkingOutLoud, sharing a draft chapter from my upcoming Social Age Guidebook on ‘Apollo: Leadership Reflections from the Space Race’. It’s not proofed or finalised yet, so please treat it kindly. “Failure is not an option” is the … Continue reading →

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Illustrating Apollo

Posted on July 16, 2019 by julianstodd

Today i have just done a couple of illustrations for the Guidebook on ‘Apollo: Leadership Reflections at 50’. The first is the Saturn V on the launch pad. The second, an iconic one of Neil Armstrong on the moon (with … Continue reading →

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Leadership Reflections from Apollo at 50: Introduction

Posted on July 11, 2019 by julianstodd

Fifty years ago, the Apollo programme put a man on the moon. Alongside the Manhattan Project, which had delivered the atomic bomb, it was probably the most complex and ambitious mobilisation of state and science the world has ever seen. … Continue reading →

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Leadership Reflections from Apollo at 50: Part 2 – Storytelling

Posted on July 10, 2019 by julianstodd

“Oh my God, look at that picture over there”, called out Bill Anders, crew member of Apollo 8. “What is is?” Asked Frank Borman, the mission Commander. “The earth coming up. Wow, is that pretty.”[1] Apollo was distinguished from earlier … Continue reading →

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