Tag Archives: antibodies

Change Curve: Overcoming the Broadcast model

‘Broadcast‘ is not simply a technology, but rather a mindset: a mindset in which the organisation believes that it owns both the authentic story and the authority over the story. A firm belief in both ownership and the right to … Continue reading

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Change Curve: Foundations of Change

I’m coming to the end of my initial work to define the full Change Curve framework. It outlines three manifestations of organisational change: ‘Resistant‘ organisations, who oppose and deny change, ‘Constrained‘ ones, who seek it but fail to achieve it, … Continue reading

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Change Curve: The Antibody Effect

I’ve been sharing a Framework for Change in the Social Age: it’s intended to be a practical view of how organisations typically respond to change and how, using social mechanisms and approaches, we can ease the journey. The Change Curve … Continue reading

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