This week i have launched a new Social Leadership Daily publication on SubStack as my first subscription service. It’s an exploration of new modes of publishing and tentatively forms a sequel to my book on ‘Social Leadership: My 1st 100 Days’, in that it is based upon 60 seconds of activity, around a question, provocation, or activity, every day.
My work is based upon principles of #WorkingOutLoud, and this daily blog sits at the heart of it: my work is, and always will be, open, evolutionary, and free in this space. When i established Sea Salt Learning, in 2014, i also set up Sea Salt Publishing, to explore creative ways of sharing my collected work in open ways.
To that end, all of my books are available free, as eBooks, or in paperback or hardback on Amazon and through other booksellers. Running a publishing business is a complex venture, but it gives me a flexibility that i could not achieve with a traditional publisher: to give you a sense of it i have had almost 2,000 downloads of the Community Builder Guidebook in the last few months.
I normally also write a weekly ‘Captain’s Log’ newsletter (currently on sabbatical for 12 months) and run regular Open Sessions on my current research and work.
There are some exceptions: two of my existing books are only available in physical form: ‘The Trust Sketchbook’ (obviously enough, because it is a book that you draw in), and ‘Social Leadership: My 1st 100 Days’, which again is a question based book that you write in as you go.
Later this year i will be publishing a beautiful little hardback book, ‘The Humble Leader’, which will similarly only be available as a physical book, because it’s intended as a text used by two people, in conversation together.
My Certification programmes are also paid: these are lengthy programmes, 12-20 weeks, 24-40 hours of facilitation in each.
Normally i find it easy to position the line between free and paid for resources: all my #WorkingOutLoud work is free, and to the extent possible, all my published work too. Offerings that are most likely to form part of Organisational Development (like the Certifications) tend to be charged for.
This Social Leadership Daily work is my first subscription offering, and will still include some free posts. I’m open minded as to where this experiment goes.
I am fortunate in that Publishing is only a very small part of the revenue of Sea Salt Learning: over 95% of revenue comes from Organisational engagements and consulting, which gives me great latitude to explore. Ultimately, my works is for, and held within, my communities, so i am open to ideas and feedback as i continue to grow both the body of work, and i hope creative and open ways to share it.