Category Archives: Advertising

Can Brian May save the day? Apes, astrophysics and the perils of the Social Age

Once in a while, circumstances allow you to bring all your favourite things together in one place. Today is that day: i get to write about Queen, endangered animals, social media and learning. We’re in the middle of a crisis: … Continue reading

Posted in Advertising, Authority, Brand, Community, Learning, Meaning, Narrative, Social Learning, Social Media | Tagged , , , , , , , , , | 3 Comments

Choose your words carefully: semantic stretch and why not to be super cool

Big data is the big thing: finding meaning in the chaos, teasing out the truth, so i was particularly interested in a project that discussed an analysis of how our use of certain words has evolved over time and how … Continue reading

Posted in Advertising, Change, Clarity, Communication, Conversation, Effectiveness, Everyday Reality, Grammar, Language, Meaning, Research, Semantics, Writing | Tagged , , , | 1 Comment

What does it take to be creative? A journey into the shadowy world of advertising.

I met Ed yesterday. Ed works in Advertising. He’s got the thick rimmed glassed and trendy satchel to prove it. Ed’s a creative. Intrigued, i asked him what it meant to be a creative. His insight? “Well, it’s better than … Continue reading

Posted in Advertising, Creative | Tagged , | 2 Comments