The Web

When we consider the Socially Dynamic Organisation, the notion of a ‘web’ of connection is easy to visualise, but probably incorrect. The Social structure of the Organisations is lumpy, clumped into trust bonded units, tribes, each of which may form a cluster within the network.

Whilst the formal structure is one dimensional, and relatively fixed, at least hour by hour, the social one is not: it is both fluid and multi dimensional.

This may give us a vision of a series of lumpy tribal structures, which are, in turn, bonded, perhaps through single points of connection, but this too is unlikely to be correct.

The points of bonding are not neutral, like threads, but rather magnetic, more likely to be connected into similar types of community. So some of the tribal structures may be closely bonded, and others, which co-exist alongside them, may lack connection at all.

This is part of what we seek to address in the Socially Dynamic Organisation: not simply more of the same connection, but rather an interconnection, which may require us to move between spaces of difference and dissent, or find ways to seek out new connection outside our normal community.

About julianstodd

Author, Artist, Researcher, and Founder of Sea Salt Learning. My work explores the context of the Social Age and the intersection of formal and social systems.
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