Evolution of Context

Context is not static: held rather in a dynamic interaction with the things that flow through it. Stories are no exception to this: both formal stories, and the tacit and tribal folklore of the Organisation, these things flow through context, and evolve it.

This is one way of understanding why it can be so hard to find one ‘shared reality’ within large Organisations – because the quest for that reality evolves the context within which it is held.

About julianstodd

Author and Founder of Sea Salt Learning. My work explores the Social Age. I’ve written ten books, and over 2,000 articles, and still learning...
This entry was posted in Context, Learning, Storytelling and tagged , , . Bookmark the permalink.

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