Fracturing the Narrative

I’m not totally happy with this piece yet: it’s a bit clumsy, but sharing it as part of #WorkingOutLoud. It concerns a view of change that is centred not on a focus on future state, but on fracturing an existing narrative. It was sparked by conversations about diversity and equality, and how we tackle these seemingly persistent challenges.

In the work i shared last year on the New York Dereliction Walk, i explored the idea of Dominant Narratives, and the ways that they fracture and fail. A Dominant Narrative is ‘the ways that things are’, the way that we understand is the default. For example, we have a default view that our parcel from Amazon will be delivered by a courier, but one day it may be delivered by drone. This would be a fracturing of a dominant narrative. Similarly, in 1960, homosexuality was illegal in the US and UK, but today it is not. What changed? How did the default narrative fracture?

The Stonewall Inn on the Dereliction Walk

Yesterday i revisited some of the principles behind the Dereliction Walk work with the Stepping UP group in Bristol, an inspirational group of BAME leaders, seeking to drive change from within, to create systems or leadership that are more fair, more inclusive, more equal. And i talked to them about how to fracture the narrative.

It can sometimes feel as though our role is to write the new narrative: to envision the future state fully formed, to have all the answers to hand. We can come to believe that we hold all the answers, that what we need is vision and drive to deliver them. But it may be that we can be kinder to ourselves.

If you look at social movements, sure they have tipping points, but the tipping point is not the whole story. Often it is the community organisation, the evolving narrative, the emergence of subversive networks, or the emergence of new systems of belief that form the conditions for change to occur.

When we take a heavy engineering approach to change, whereby we alter the infrastructure, we redraw the hierarchy, and we impose a new truth upon the system, we are frequently met with resistance and fail.

But what if it’s enough to simply crack the existing narrative?

I suspect that this is about understanding power and constraint: if you directly oppose an existing narrative, you may aggregate oppositional power around yourself, and build a movement, but it will be held static in opposition, unless you can build overwhelming support. That’s a solid proposition, but more likely in social unrest and revolution than it is in evolving an Organisation. Even if you look at Extinction Rebellion, it does not seek to overwhelm the system, but rather to fracture the existing narrative.

Extinction Rebellion, much like the Stonewall Riots, possibly is effective because it is a broad church, and because it is built upon radically connected diverse networks.

Possibly that is the angle to pursue: diverse networks, rapid proliferation of unrest, flexible approach, and lack of formal structure.

About julianstodd

Author and Founder of Sea Salt Learning. My work explores the Social Age. I’ve written ten books, and over 2,000 articles, and still learning...
This entry was posted in Change, Narrative and tagged , , , , . Bookmark the permalink.

1 Response to Fracturing the Narrative

  1. Pingback: The Driftwood Cross | Julian Stodd's Learning Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.