This is the third in a series of 5 pieces that i am sharing that form a mini Experiment in Storytelling. Feel free to take part!
Consider your Communities as incubators and filters of ideas. Some stories fly within these spaces. Some form a grain that ideas coalesce around. We can call this process Aggregation: but ask yourself what causes this to happen?
Why do some conversations fade away, whilst others become a central discussion within a group?
This is a conversation about how things become talked about, which is really another way of saying how things become important to a group. Important enough to talk about.
Aggregation probably relates to the things we have discussed already in Days 1 and 2 but add another layer on top: ‘power’ provides a context, and the right ‘handles’ mean that people have the potential to individually engage. But Aggregation is where all of that individual potential comes together.
Consider these examples:
- Great Thunberg protests individually outside her parliament, and starts a global movement: how did her individual story become a global one? Where did this Aggregation occur?
- Women are paid less than men for the same job, but nobody really cared (or at least, nobody with the power to solve it did anything). Yet now the gender pay gap is a conversation. How did it become normalised? Did individuals always feel aggrieved, but lacked a space to Aggregate? What changed?
- It used to be usual to work in an office, but now it’s usual to work in cafes or from home: how did this normalisation occur? In what space did opinion aggregate, and which group made the decision that is was ok?
- Where does this Aggregation occur?
- Do you think you can do anything to support it?
- Can you think of another example to share?