Pushing Uphill

Central to an understanding of social systems is that simply pushing harder is unlikely to impart momentum: you cannot push a community into a new space, or push it to amplify your message. Indeed, to understand stories, power, and coherence, within a community, is to understand that these very actions will likely impart the opposite effect.

Much of the ability to build engagement and social capital is the ability to hold open the space, to selectively nurture the embryonic conversation, and to learn how to trade in the right social currencies.

It’s a little like sewing an intricate suit: each stitch loops in a new voice, but in the end, there is more cloth than thread. The thread is a tiny part of the whole.

If you are pushing, you are pushing uphill: seeking interaction, imploring engagement, trying to hear voices. But if you create the community, the voices will come, and when they are there, you will have a crowd, which can pull.

About julianstodd

Author and Founder of Sea Salt Learning. My work explores the Social Age. I’ve written ten books, and over 2,000 articles, and still learning...
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