#WorkingOutLoud Trust Diagnostic Analysis: Belief

I’m continuing to #WorkOutLoud on the analysis of the Trust diagnostic: the data i’m sharing today is from the first alpha test. These results are from a group of 17 people based in Asia, and i’m using it to help develop my narrative around the questions, and to provide some observations on what they reported. In this instance, the question was ‘When my organisation communicates a message, i believe in that message’. Like all the questions, it’s built out of the primary research, and it ties into an exploration of ‘trust’ in formal stories.

Trust Diagnostic - Belief

I picked this question to share today, because it relates to something i’m interested in: the way that ‘organisationalstories may differ from ‘individual’ ones, or even ‘co-created’ ones. The output from this group is fascinating: only 6% strongly believed in those formal messages. 53% ‘agree’, but are not particularly strong in that belief. Perhaps it’s a cautious, or resigned, belief. As we build out wider groups, i’m interested to see, for example, if this differs regionally, or culturally.

Perhaps it also indicates a development need for the organisation: to create ‘sense making’ spaces, when formal stories land, where the community can engage in a conversation to figure out ‘what it means for us’. Indeed, when i prototyped the ‘Readiness for Change’ diagnostic with 1,000 people in a global organisation, they identified that leaders told authentic stories, but their key frustration was that they lacked spaces to respond to those stories.

Perhaps unsurprising: in democratised, social, storytelling spaces, we are used to having a claimed permission to ‘like’, ‘frown’, or freely respond. Perhaps that is the learning here.

This is all very early stage work: i will continue to #WorkOutLoud as i conduct this initial analysis, and recruit the next few alpha test groups.

About julianstodd

Author and Founder of Sea Salt Learning. My work explores the Social Age. I’ve written ten books, and over 2,000 articles, and still learning...
This entry was posted in Research, Trust and tagged , , , , . Bookmark the permalink.

3 Responses to #WorkingOutLoud Trust Diagnostic Analysis: Belief

  1. Gail Radecki says:

    Some of those “agrees” are probably people who WANT to believe the message, but whose actual experience is the opposite. No one wants to work for an organization that doesn’t live up to expectations, and admitting a lack of trust in the org is difficult for some.

  2. Rebecca Foreman says:

    Hi Julian
    Am very interested in your trust diagnostic (we are looking at something similar!) however as a social scientist, I am just reflecting on my immediate reaction to your likert scale… I am not sure that i agree with the way in which your ratings run. So I would say that ‘agree’ is stronger that ‘somewhat agree’ – so the the scale would go strongly disagree, somewhat disagree, somewhat agree, agree, strongly agree. So is there confusion here from your respondents. You are essentially asking people to comment in two dimensions – whether they feel positive or negatively about it and then the strength of that feeling (hi to lo).
    My personal preference is to have three ratings- hi medium and low. so you would have strongly disagree, disagree, slightly disagree, slightly agree, agree and strongly agree. So people can feel ambivalent but have to feel slightly positively or negatively ambivalent instead of just in the middle! If you moved the categories around you might find that people respond differently…

    • julianstodd says:

      Hi Rebecca, the fault actually lies in my rushed language of interpretation: the survey uses scores 1-5, it’s just in the interpretation i’ve overlaid that with ‘agree’ to ‘disagree’. I wanted to provide a narrative overlay. Once i get a sense of trends, i may try running the survey with a narrative scale though (with the order corrected!). This is why i mustn’t rush the interpretation… Thanks for putting me straight. I look forward to hearing where you go with your own research, best wishes, Julian

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.