I’m continuing to #WorkOutLoud on the analysis of the Trust diagnostic: the data i’m sharing today is from the first alpha test. These results are from a group of 17 people based in Asia, and i’m using it to help develop my narrative around the questions, and to provide some observations on what they reported. In this instance, the question was ‘When my organisation communicates a message, i believe in that message’. Like all the questions, it’s built out of the primary research, and it ties into an exploration of ‘trust’ in formal stories.
I picked this question to share today, because it relates to something i’m interested in: the way that ‘organisational’ stories may differ from ‘individual’ ones, or even ‘co-created’ ones. The output from this group is fascinating: only 6% strongly believed in those formal messages. 53% ‘agree’, but are not particularly strong in that belief. Perhaps it’s a cautious, or resigned, belief. As we build out wider groups, i’m interested to see, for example, if this differs regionally, or culturally.
Perhaps it also indicates a development need for the organisation: to create ‘sense making’ spaces, when formal stories land, where the community can engage in a conversation to figure out ‘what it means for us’. Indeed, when i prototyped the ‘Readiness for Change’ diagnostic with 1,000 people in a global organisation, they identified that leaders told authentic stories, but their key frustration was that they lacked spaces to respond to those stories.
Perhaps unsurprising: in democratised, social, storytelling spaces, we are used to having a claimed permission to ‘like’, ‘frown’, or freely respond. Perhaps that is the learning here.
This is all very early stage work: i will continue to #WorkOutLoud as i conduct this initial analysis, and recruit the next few alpha test groups.