There’s a great deal of talk about collaboration: software to facilitate it, leaders who enable it, innovation as a result of it. But collaboration is an output from a system, not an instruction to it. We can talk all we like about collaboration, but it’s actions that count: collaboration is a two way process, and we may as well start with ‘me‘.
If organisations wish to benefit from collaborative communities, they will need to consider how they fulfil their end of the deal: creating conditions of dynamic opportunity, social recognition, and democratised reward. If we create the right conditions, collaboration may emerge. If we recognise the mutually beneficial nature of it, we may as well start by seeing what we can give, not what we can take.