I’ve taken the plunge and started a Kickstarter crowdfunding campaign for the new book, ‘Social Leadership: my 1st 100 days’. This book consists of 100 practical questions and activities to develop your Social Leadership capability. It’s aimed at individuals who wish to become Social Leaders, and at organisations that wish to develop the leadership capability more broadly.
Social Leadership is a type of leadership fit for the Social Age: it’s founded within our communities, based upon the reputation that we earn, highly trusted, deeply fair, promoting equality. Social Leaders operate with the consent of their community, outside the formal hierarchy of the organisation. Formal leaders may earn Social Leadership, if they are humble enough, whilst Social Leaders might have no formal position whatsoever.
The book will consist of a hundred different activities, many of which I have shared here on the blog as i #WorkOutLoud on the first draft manuscript. Each page will also contain a new illustration, so it will be visually rich and engaging.
I have been unsure how to fund this book: for me, writing is not a way of earning money, but rather a way of sharing my work more widely, and helping others to succeed. For every book that I sell, I give away three, and work on the principle that those individuals and organisations who can afford to pay will generally be happy that this leaves me able to support others.
Crowdfunding is a new approach, which will let me offset the upfront costs, which will help. I am, of course, nervous that the book will not reach its target, but of course I will have to learn how to do this: it is a feature of the Social Age that we can only rely on 50% of what we already know, and we will have to work within and alongside our community to learn the other 50%.
If you would like to fund the new book, you can find it here on Kickstarter.