In days of old, before going into battle, a knight would put on his armour. This took time, even with a squire who was dedicated to helping him do it. Once armoured for battle, he made a formidable foe. Unless, of course, you were a fast runner. Things which make us strong can make us weak in other ways.
Organisations are used to accumulating ‘stuff’: from buildings, to filing cabinets, to systems and processes. Everything they accumulate makes them fit for the world of today, but often highly unable to adapt for the world of tomorrow.
The appeal of ‘stuff’ is that you can see it, you can want it, you can buy it, and you can own it. The stuff that we need in the Social Age may be less tangible: communities, trust, Social Leadership, agility, adaptability, creativity.
To become fit for the Social Age, we have to forego the strong, but restrictive, armour of old, in favour of the agility that we require for the future. To do so requires us to relinquish different types of control, certain types of ownership, certain types of comfort. The change we require is not just more stuff, but rather less stuff, and greater fluidity.
This change will threaten our structures of the present, structures of power and influence. But at the same time it will liberate others who are more connected with the realities and social hierarchies of today’s world.
This is just one aspect of change for the Social Age.
The blog is on holiday for two weeks: i’m sharing a series of ‘aspects of the Social Age’ until normal service resumes.