Where do you turn when you need a graffiti artist? Today, i turned to the community, and within three hours i had twenty two. All recommendations from the community: validated, introduced, recommended.
It’s not coincidence: we curate our communities, we invest in them, we build our Social Capital and earn trust, and, if we do it right, when we need it, those communities support us.
Social Leadership is the authority that we earn: it’s contextual and consensual and based upon our Social Reputation, which is earned, not bestowed. It’s what lets us be effective in the Social Age.