Under a Scaffolded Social approach to learning, we don’t blindly tell stories to people, but rather co-create stories with them. The difference lies in that space: not ‘to‘, but ‘with‘. At a single stroke we move from a ‘broadcast‘ mindset to a co-creative one, which gives us the advantage of many brains and many skills in a ‘sense making‘ community, instead of just the ones with the appropriate job titles.
Does this just add to the noise? Maybe. But it also helps us identify the signal.
Remember the three layers of narrative, the three levels on which stories operate within the organisation? Personal informs the co-creative, and co-creative informs the organisational. Which is a long way of saying that you tap into the unheard wisdom, the tacit and tribal knowledge, whilst still maintaining all of the great formal knowledge that you’ve had up until this point. And with that access, we can update and align the organisational story.
Do this well and we build data to update the strategy. Which is an easy win in a complex world.