Broadcast

I’m expanding out parts of the Change framework, writing today about ‘Broadcast‘ models, and how we need to overcome them in order to effect co-created and co-owned change: to become truly Dynamic.

‘Broadcast‘ was an old model, when the mechanisms of transmission were owned and controlled by those in power. Today, where creativity and communication are democratised, broadcast models don’t work. Because we want to respond and, if you don’t have a formal space to respond in, you’ll respond in hidden, social ones.

Dynamic organisations migrate away from broadcast models towards co-created ones, where the audience gets to participate, because they recognise that the audience is actually the team who will deliver the change, so they may as well have a say in the story.