Iteration

My work is iterative: never complete, constantly evolving. Sometimes i talk about #WorkingOutLoud, but it’s more than that. It’s about being unafraid to share ideas half formed, in the hope that the community will help you gain the momentum and insight to fully form them. It’s about refining ideas as they are exposed to the harsh reality of daylight. About learning what you need to learn.

What works today may be less suited for tomorrow: agility is about solving problems in creative ways that vary over time. As we iterate ideas, we edit them, correct them and sometimes just stop them dead. Not every thought is worthy of attention. We prototype, reframe and build our vocabulary and stories.

Iteration is not just a process, it’s a state of mind.