I flew into Florida last night, straight down from Denver, in time for dinner with friends in downtown Orlando. A great start. The thing about conferences is that they’re immersive, three days separated from your reality, dropped into this abstract space with some familiar faces and a sea of uncertainty. Especially as today i was delivering three sessions: one on communities, one on moderation and the main one on Scaffolded Social Learning.
Two themes came out strongly from the day for me: the first was about trust, the second about inspiration.
Through many conversations with people from different industries and sectors, i found myself talking widely about trust. Trust in individuals and trust in organisations. And how the two things differ.
Trust in the organisation is based on consistency of action over time: consistency of response. Many organisations are erratic in how they act in online spaces, the net effect of which is that we are reluctant to engage. Why would we? If the response is unpredictable, we would be naive to commit.
Trust must be earned over time: earned through fairness and consistency.
And inspiration: it’s the thing people are looking for. The permission granted by seeing others commit, seeing others succeed. There was a lot of interest in stories of success and in understanding how that success came around.
Searching for inspiration: seeking trust. Two factors of community that we shouldn’t underestimate.