Effecting change is not about pushing: it’s about magnetism and momentum. To understand how organisations change, we need to understand what anchors them in the present. It’s through people and processes that are invested in the status quo.
These are not bad people: they are people like us, striving to be excellent or to survive in a web of demands and reward mechanisms that largely keep them where they are.
To effect realistic change, we have to work on a co-created and co-owned model, where we can bring those people who are invested into the status quo into a space where they are part of the community of change. Sure, you need sponsorship from the top and buy in at the bottom, but mostly you need engagement from the middle, from the people anchored in the current and tied down by systems and process.
Co-create the change model alongside them and co-own it at every level of the organisation; that’s a community based model of change.