Message received is often not message sent: the potential for confusion is significant. In fact, getting your message across is a significant challenge through any channel. I’ve spent the week sharing ideas with a great group of people: we build a shared understanding around a lot of key areas, but i was still amazed when various of us had that moment when we ‘got it‘, when we saw through all the words and found the meaning.
It turns out that volume of words isn’t what drives meaning: it’s clarity and shared understanding. Indeed, confusion often hides behind volume.
Working on the clarity of our stories, on the simplicity of our language, on ensuring our stories resonate with the audience, all of this can help us communicate more effectively.
Communication is an expressive activity, a creative one. We choose how to share stories, using words, print, pictures and sound. We can use music or clay, songs or animations. But underneath is all is the meaning and the desire to share it.
Confusion can come from cultural or environmental factors, but it’s pervasive and constant. Just our desire to share effectively doesn’t guarantee that we will.
It’s worth pausing for thought to see if we are communicating effectively and, if not, how can we encourage those moments of shared understanding, those sense making activities.
The Social Age is played out in communities: communicating effectively is a core skill, one that we can work on.