I’ve been talking today with a community who are becoming change agents: disruptive healthcare radicals who are trying to upset the status quo and drive reform through action. They are uniting around common values, around models for change, around the idea that, together, they can change the organisation from within.
Various words recur: storytelling (within the group to build shared purpose and values, outside the group to communicate intent), leadership (understanding where it will come from), momentum (how we start the ball rolling and how we gather momentum. It’s a community in the truest sense: united round shared purpose, carrying out ‘sense making‘ activities, to determine the best approach based on research, wisdom and practice.
They are using pledges to link individual intent to wider change, and using social communities to forge widespread loose social ties to other agents of change (both in the UK and around the world). It’s a great feeling to sit on the edge and feel a movement being born, generating momentum.
I like how they are using the very best of the established values within healthcare (caring, empathy, personal) and combining it with a very social approach to change (building communities, sense making, amplification). The energy is palpable and electric.