On the eleventh day of Christmas Learning: it’s all about the details

Learning in the Social Age is a consumer experience: are you delivering the quality to compete?

Christmas Eve: are you ready? Have you decked the halls? Is the cake decorated? Do the stockings hang by the fireplace? Have you remembered to post the card for Aunt Sally in Canada?

It’s the details that make the experience, and not just for Christmas! A theme throughout my work this year has been choreography: recognising that experiences play out over time and that every element needs to be choreographed carefully, from the first email to the last feedback form.

Encouraging organisations to view learning as a consumer experience, delivered to the same quality as any product or service, is a significant step forward. No longer can we rely on people committing to training just because we tell them to.

It’s not about making learning fun, it’s not about making it short. It’s about making it superb and effective, because if you can’t do that, why bother doing it at all?