The Social Age is about constant change: the evolving nature of work, a changed relationship with knowledge, agile technology and the blurring of the space between formal and informal spaces. This is not a period of transition between stable states: change is the norm and will only accelerate.
And change leads to uncertainty: uncertainty as formal hierarchies collapse and the traditional corners in which we’ve been able to hide disappear. The walls that surround us are shifting, as is the ground under our feet.
Our reputation in the Social Age is founded upon our ability to create meaning, our ability to ride the waves of change, and we do that within our communities. Our communities, both formal and social, make us stronger. We share values, we edit and refine our stories, we create momentum for change.