Richard is starting a blog. Yesterday he asked me a load of questions about WordPress versus Blogger. I had precisely no answers, beyond the fact that i love WordPress. He spent the afternoon doing methodical research: i used WordPress because that’s what my brother uses. My entire preparation for starting the blog basically came down to two minutes preparation, which included making the cup of tea.
I record regular podcasts. I do these with Arthur, who runs a great recording studio in his garage. I love these sessions: it’s generally a friday afternoon and i drive over, the coffee is on and we have a catch up before i retreat to the garage to start. Arthur is superb, so i can ramble on, usually for around half an hour, and he edits on the fly, tidying up afterwards. Once he’s done, there’s another cuppa and i head off, total time taken, around an hour and a half.
Once the edit is complete, he drop-boxes the file to Amanda, she adds the titles and manages the upload to iTunes. Essentially, my role in the process is to turn up and talk: Arthur and Amanda do the hard parts.
So when i wanted to start doing some video podcasts, the first place i turned was to the community: asking these people, and our video team, what the best way was to do it. Somewhat to my surprise, the first and best answer came back from Cath, who is a musician, not a video specialist or a web developer.
“It’s so simple Julian – kids are doing it all over the planet. Record, even with iPhone, edit iMovie, add pics or bedding music, publish straight to YouTube. Seriously, small children are doing it.”
The technology is no longer a barrier: it facilitates the creative process.
This is my first effort at a video podcast: play video
Sure, the sounds’s a bit quiet, the graphics poor, but start to finish, it took 28 minutes. I had the thought and from that point to it being live took less than half an hour. The technology facilitated it, but the desire to communicate drove it. And the community supported it.
And it’s disposable: the old notions of permanence are outdated. Twitter, Facebook, the video podcast, they’re conversational. This blog, for me, is more permanent, what Harold Jarche would call my ‘external brain‘, the place that i curate my work. So i deleted the source files for the video podcast as soon as it was live: i have no desire to archive it, to fill up space with source files, to worry about re editing. I’ll just bin it and produce a new one as my thoughts evolve. It’s conversational.
The joy of disposable media is that they are created fast and dropped when they go out of date. Instead of worrying to much about the production process, i can worry about the messages, about the story, and story is what drives engagement.