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Tag Archives: Media
What’s in it for me? Considering the learning contract.
When i’m creating a learning solution, i’m trying to contract with the learner: give me some of your time and i’ll give you something in return. Broadly speaking, both things need to be of similar value – the time and … Continue reading
Posted in E-Learning, Engagement, Learning, Learning Contract, Learning Design
Tagged Consumers, Learning, Learning Contract, Media, Training
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Who owns the truth? In a world of self publication and social media, how do you know that what you’re learning is ‘true’?
I was in Starbucks this morning, my favourite place to settle for some writing, when i saw they had a book for sale. ‘How Stuarbucks fought for it’s life without losing it’s soul’ (http://www.starbucks.com/onward). It’s a book by Howard Schultz, … Continue reading
Posted in Uncategorized
Tagged Authority, Learning, Media, Starbucks, Truth, Validity
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Say it once, say it well. Using the right media for the right message.
You can tell a story in many different ways, but it’s important to adapt what you say to fit the media you’ve chosen to tell it in. Printed workbooks or downloads suit text and tables, illustrative graphics and so forth. … Continue reading
Posted in Media, Scripting, Text, Video, Voice, Writing
Tagged Design, e-learning, Effectiveness, Media, Video
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