Category Archives: Grammar

Choose your words carefully: semantic stretch and why not to be super cool

Big data is the big thing: finding meaning in the chaos, teasing out the truth, so i was particularly interested in a project that discussed an analysis of how our use of certain words has evolved over time and how … Continue reading

Posted in Advertising, Change, Clarity, Communication, Conversation, Effectiveness, Everyday Reality, Grammar, Language, Meaning, Research, Semantics, Writing | Tagged , , , | 1 Comment

If you don’t know, then who does? Reflecting on learning and training

Rich is taking a month long course to teach English as a foreign language. I’m impressed. It’s a notoriously challenging qualification and intense to do in a month. Back to the days of homework and late nights of study. Which … Continue reading

Posted in Coaching, Education, Grammar, Knowledge, Learning, Teaching, Training, Words, Writing | Tagged , , , | 3 Comments

Spelling, and grammar. Why it’s increasingly hard to get away with it.

People worry that spelling and grammar are going out of the window. In a world of txt speak, in a world where ‘ask’ mysteriously becomes ‘aks’ (or ax?), in a world where even my middle class, podiatrist friend accidentally called … Continue reading

Posted in Attention to Detail, Grammar, Jargon, Mistakes, Spelling, Standardisation | Tagged , , , , , , , , , | 3 Comments